POSTMODERN ADVERTS

This Mars advert from 2012 can be seen as a postmodern advert. The advert simply doesn't show the reality of eating a MARS bar. This is because the advert is basically explaining to the audience that if you eat a MARS bar you will be full of confidence and can achieve anything in life. This is shown through the 'steward' watching a huge penalty shootout involving England who need a goalkeeper to finish the game, after eating the MARS bar the steward is full of confidence and decides to go in goal and win the team the game. There is evident emphasis on the confidence aspect of the advert because for the last penalty the keeper does a save known as a scorpion kick where he saves it with his feet by kicking them out over his head. Clearly in reality this save is even extremely difficult for a professional goalkeeper to pull of, emphasising that you can do anything if you eat a MARS bar. However in reality the chocolate will not have this affect at all, it really won't make a different to what chocolate bar you purchase, chocolate most likely won't have an effect on your personal traits, such as confidence. The advert also involves a lot of England stars, for example Scott Parker and Glenn Johnson, there involvement is important because their happy reaction to the steward saving the goal can suggest that eating Mars will also make you loved and famous. The advert stills runs now into 2014 because it has been a huge success.









KITKAT have also released a new advert in 2014 to advertise their chocolate bar. The advert is actually really interesting because it is completely unexpected for a chocolate bar advert, however it fits the theme and message they are trying to portray extremely well. It can be seen as postmodern because it uses elements of homage when filming the car chase. It is well filmed and looks professional like car chases in films etc. This keeps the audiences attention well, the humorous side is also good to watch and persuasive and POMO. Having police stop with bank robbers to 'take a break' and eat a KITKAT (kitkats motto) is something which would never, ever happen in real life, so similar to the MARS advert is it taking what is real out of the situation.